Poorly Presented Real Estate Listings Means Less Sales!
How you can improve your real estate listings to make more sales and how it help you achieve more success in your agency.
How you show your property listings is important for how customers see your business. It's the first step in getting people to visit your website and helps you sell more.
In this article, I'll be discussing the importance of presenting listings effectively and how you can improve your own listing presentations. I'll also cover common mistakes, their impacts, and provide solutions.
What mistakes are you making?
Am sure we have all seen countless property listings that have been presented in the worst way possible. Creating the perfect listing can be tricky at first, however these are definitely some practices you should avoid:
Poor Quality Photos
It is no secret that unprofessional photos can make any property appear less appealing and scares off potential buyers. Most people wont even click on your listing if the pictures are to bad.
Incomplete or Inaccurate Information
The truth matters! Incomplete property details cause confusion and annoy potential buyers. Furthermore, do not mislead your buyers by over exaggerating in your descriptions, this will leave your potential buyers disappointed and definitely wont trust your company anymore.
Overpricing
Make sure your property listings are accurately and realistically priced to prevent damage to your credibility and reputation.
The marketplace is full of listing with this type of presentation. Bad title, terrible and basic description.
Don’t be like the rest!
Why is presenting your listings in the right way so important?
Having a good listing presentation is important for real estate success. It helps properties sell fast and for the right price. Knowing the problems with a poorly presented listing is crucial to avoid them. There are many potential issues. I have gathered the top 4 worst outcomes that can happen from a badly presented listing.
Limited Interest
Firstly, a poorly presented listing can deter potential buyers from being interested in the property. This will course a reduction in the inquiries and showings of that property, meaning that the completion of the sale will take much longer.
Decreased Property Value Perception
When preparing a listing for a property you have to make sure that the buyer will see the potential and value of that property in order to book a viewing and ultimately purchase that property.
However, if your listing is poorly presented this will give the impression to the buyer that the property is of lower quality or not well-maintained. This is a huge shame, especially if the property is in fact in much better condition then presented. Ultimately you are loosing a potential sale over a false impression of the property. This can be fixed very easily at a very low cost.
Negative Reputation
I consider this the most important outcome that can come from poorly presented listings. We all know in this world that you can tell a lot about an individual by their reputation and how they keep their word. So why would this be any different for a company or a private seller?
Presenting listings in a subpar manner can really harm your agency reputation or worst of all yours. Your word-of-mouth referrals and online reviews will suffer if clients are unsatisfied with the way you've presented their properties. This will make people trust you less and doubt your reliability in the market.
Lost Opportunities & Difficulty Closing Deal
In a competitive real estate market, well-presented listings stand out and attract more attention from buyers and agents alike. Failing to effectively showcase your property can lead to missed sales and partnerships with real estate professionals.
In addition, lets say you've managed to book a viewing of a property and you are now proceeding to the negotiation and closing phase. Incomplete or inaccurate listings can cause misunderstandings and disputes during this phase and potentially lead to the sale not going through.
Now I know what your thinking…
What changes can I make in my listing presentations NOW to have a big impact LATER?
I am sure, as you were reading the above you could think of a couple companies that present their properties in such a poor manner. How do you think this has affected their reputation and their business? Would you work with them?
To avoid being one of the companies you are thinking about I will now provide you with a list of some key questions you should always answer before posting any property listing.
Am I using the best Title for my listing?
Titles play a huge role in whether or not someone clicks on your listing. There are a few things to consider when it comes to a good title such as its effect on SEO, is it engaging and how accurate is it?
Are the photos of the property of high quality?
Consider investing in high-quality photography to showcase the property in its best light. You want your clients to see the property your advertising in the best light and the best condition as possible. The photos of you listing play a vital role in getting potential buys to click on your listing.
Can I make a virtual tour or some videos of the property?
Now with the increase in technology development I believe a great agency should have the ability to create virtual tours and know how to use a drone.This immerses buyers in the property experience. Allowing them to explore every corner and get a true feel of the property from the comfort of their own home.
Does my listing have a detailed description?
Write a compelling and detailed descriptions that will highlight the key features and benefits of the property. Use descriptive language to evoke emotion and paint a vivid picture of what it's like to live in that specific property.
Have I highlighted all the unique selling points of the property?
Make sure you identify and emphasise all the most important unique selling points of the property that set it apart from others on the market. But don't just write them in a list with bullet-points! Make sure you create a paragraph with the key benefits in order to paint a better picture of the property to your potential buyers.
Does my listing have a clear and attractive layout?
Design the listing layout in a clean and visually appealing manner. Use high-resolution images, clear fonts, and plenty of white space to make the listing easy to read and navigate through.
I'm I utilising multiple platforms to share my listing?
It's important to use the right technology and platforms to showcase and advertise your property to as many clients as possible. Consider using professional listing websites, social media ads, and email marketing campaigns to reach potential buyers. Focus on platforms with the highest traffic and quickest results. In Cyprus, BuySell Cyprus Portal is highly recommended for its high website traffic and fast results.
If your answer is Yes to all the above questions, I guarantee your listing will stand out from your competitors and your presentation skills will improve greatly.
Don't just take my word for it!
Airbnb and Booking.com are two significant examples that highlight the impact of outstanding listing presentations.
In 2017, they both increased their revenue and bookings by focusing on their listing presentations. Airbnb and Booking.com revamped their listing presentations with a focus on professional photography, enhanced descriptions, and improved user experience. After providing hosts with guidance on how to present their properties effectively, they both saw a significant increase in their bookings and revenue.
Conclusion
In conclusion, it is clear that you must present your listings in the best way you possible can in order to ensure, more interest in your listings and website, an increase in sales and to maintain a solid reputation in the marketplace. Changing the way you list your properties not only can be done at very low cost quickly it also has a huge impact on your real estate agency's success.
Copyright © 2024 - 2024 BuySell
All the content of this website is protected under copyright law. Copying content is illegal and unethical. We use IP monitoring tools to identify content theft. If you like to reuse any of our content please contact us.